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Jeff Nelson is the founder and owner of Body Shop Fitness LLC https://bodyshopfitnessllc.com/ in Bothell, WA. We discuss the challenges and rewards of opening a specialty bodybuilding gym. Show notes: 02:11 Creating a unique gym experience in contrast with big-box gyms; appealing to high-level competitors. 03:48 American pride and patriotic vibe of Body Shop. 04:38 Why Jeff chose to use all Arsenal Strength equipment, made in Tennessee, and his positive experience with the supplier. 06:08 The thrill of using old-school pieces of equipment like vertical leg presses and pendulum "trebuchet" squat presses 09:45 Opening right when the pandemic hit in...

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